Event stream
Every exposure and conversion is written to an append-only log. Nothing magical. You can inspect the raw ndjson file whenever you want.
Edit the sequence with text, images, videos, or GIFs from the backend without hardcoding new sections.
Event capture, variant selection, and live metrics are wired in as primitives so experimentation stays inspectable and composable.
Every exposure and conversion is written to an append-only log. Nothing magical. You can inspect the raw ndjson file whenever you want.
Variants with less data keep receiving traffic. Once data stabilizes, better performers naturally receive more traffic through a simple UCB-style selector.
CTA variants live in the same landing content model as the rest of the page, so copy experiments and media experiments can evolve together.